Online Content Marketing for Small Businesses

By Katelyn Smith • June 13, 2011 at 2:18 PM
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Content Marketing is one of the most cost effective and useful ways for small businesses to build awareness for a brand. It’s a great way to engage your target audience, and most importantly, keep them coming back for more. This can be done with a combination of Facebook and Twitter updates, blog posts, and online video.

Keeping up with all this content management can be a daunting task. Recently on Mashable, Leyl Master Black shared her “5 content Marketing Strategies for Small Businesses.” These tips are extremely helpful, and should be taken into consideration by any online content marketing manager. These tips could mean the difference between your online marketing effort being wildly successful or just simply going unnoticed.

1. Plan Your Content Ahead of Time

“Staring at a blank screen can be daunting, so consider planning out your topics ahead of time.”

2. Create Content That Pops

“Nielson reports that users typically spend less than one minute on any given web page, so many experts recommend creating content that can be easily consumed in under a minute.”

3. Search Engine Optimize Your Content

“Start by researching which keywords and keyword phrases get the most traffic for a particular topic, using Google’s Keyword Tool or another similar tool.”

4. Create Backlinks to Your Content

“The more backlinks that point to your content, the more value search engines will assign to it.”

5. Make Your Content Social

“It goes without saying that you should promote any new content through social media channels such as your Facebook Page, Twitter and LinkedIn

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